Clarity Principles for Chambers | Dennison Leadership Group
Clarity Principles by Mike Dennison, Amazon #1 Best Seller and #1 New Release, reaching #1 in seven business and leadership categories. View Clarity Principles on Amazon →
For Chamber Leadership

Give your members something of value. Give them another reason to value their Chamber.

Clarity Principles is a #1 bestselling leadership book that helps business leaders recognize where their business has shifted, but their solutions haven’t.

A different kind of opportunity

Put a #1 bestselling leadership book in the hands of your members, at cost, not retail.

That makes it practical to put the book in the hands of a broader group of members without the cost of purchasing books at retail.

Also included: Complimentary access to the Clarity Principles leadership resources, including the Clarity Assessment.

Also available

Bring the conversation to your members.

Mike’s experience spans embedded leadership roles inside organizations such as Amazon, Disney, General Motors, Walmart, and USAA, worldwide leadership responsibility at IBM, and advising businesses of all sizes.

Mike also speaks with Chamber audiences about Organizational Creep, how yesterday’s solutions can become today’s hidden costs. Costs that show up in consumed leadership capacity, burned-out people, slower execution, and constrained growth.

Speaking and book distribution can stand alone or work together, depending on what would be most useful to your members.

Mike Dennison speaking
From business leaders

What business leaders are seeing in Clarity Principles.

“As a small business owner with 30ish employees, I immediately identified symptoms in our business consistent with the Clarity Principles shared by the author. It’s like somebody put a giant spotlight on where and why the breakdowns occurred and what to do to close the gaps.”

William S. Small Business Owner Amazon Review · Verified Purchase

“It’s rare these days to come across a book that delivers so much in such an effective way. As a business owner, there were many aha moments for me from this book. I intend on incorporating these principles into our business and I am making this required reading for my entire management team.”

KR Business Owner Amazon Review · Verified Purchase

“I’ve decided to purchase multiple copies to share with my corporate team because I believe these principles can significantly enhance our operations.”

Kegan Amazon Review · Verified Purchase
Why It Matters

Leaders can stop seeing what has become normal (and costly) inside their own business.

Organizations watch for scope creep in projects. Far fewer are watching for this kind of creep across the business itself.

Responsibilities shift. Decisions move upward. Workarounds solve a problem and quietly become how things are done. None of it happens overnight, and none of it necessarily looks like a mistake while it’s happening. It’s a kind of organizational creep, small, reasonable adaptations accumulating until the business is running on something nobody deliberately designed.

Clarity Principles helps leaders recognize what’s working and worth protecting, alongside what has gradually become normal, before it becomes frustration, hidden costs, and unnecessary drag. It’s built to work without having to shut everything down to figure out what needs to change.

Why Clarity Principles

Built as a story, so the patterns are easy to recognize.

Clarity Principles is a business fable built around patterns Mike has seen repeatedly inside organizations as they grow, evolve, and become more complex.

But those patterns aren’t unique to large organizations. Clarity Principles was created to bring that same kind of leadership thinking within reach of businesses of all sizes.

A leader can read it, discuss it with their leadership team, and return to it when something in their own business starts to look familiar.

The value isn’t just recognition. It’s giving a leadership team a shared language for talking about what they’re seeing inside their own organization.

How it can work

Start with the book. Build from there as far as makes sense.

Clarity Principles gives you a practical way to bring useful leadership thinking to your members, whether that’s putting the book into the hands of a broader group, incorporating it into an existing member program, or building a leadership conversation or event around it.

It gives your Chamber another tangible way to support the leaders and businesses you serve.

Start With a Conversation

Curious what this could look like for your Chamber?

The best next step is a conversation, not a proposal.